On 3 July 2012, Global Radio announced it would launch a TV channel of the same name, Capital. The station launched on Sky and Freesat platforms on 11 October 2012 at 11:00 p.m., along with a TV channel of the same name for sister radio station Heart. The channels can also be watched via dedicated iOS apps, as well as online. On 17 October 2012, Capital TV also launched on Freeview in Manchester. Both channels play non-stop music videos 24 hours a day, 7 days a week and will also feature some exclusive content, such as the Jingle Bell Ball. On 24 July 2012 it was confirmed BSkyB would be responsible for ad sales on both channels, likewise with the radio station, Capital TV is aimed at a younger target audience.